The song "You'll Never Walk Alone", originally from the Rodgers and Hammerstein musical Carousel and famously recorded by Liverpool musicians Gerry & The Pacemakers, is the anthem of Liverpool FC and has been sung by the Anfield crowd since the early 1960s. The song has since gained popularity among the fans of other clubs around the world. Claims that "You'll Never Walk Alone" was first sung by fans at other clubs have been dismissed as very unlikely.[50] The song's title adorns the top of the Shankly Gates which were unveiled on 26 August 1982 in memory of former manager, Bill Shankly. The "You'll Never Walk Alone" portion of the Shankly Gates is also reproduced in the Liverpool FC crest.

Liverpool fans, singing "You'll Never Walk Alone", were featured in the Pink Floyd song, "Fearless". Other popular chants include "Fields of Anfield Road" (to the tune of "The Fields of Athenry"), "Scouser Tommy" (first section to the tune of "Red River Valley; second section to the tune of The Sash") and "Liverbird Upon My Chest" (to the tune of "Ballad of the Green Berets").[51]

Through The Wind And Rain is the longest running Liverpool fanzine. The name is taken from "You'll Never Walk Alone".

Under Rafael Benítez, Liverpool FC has gained a Spanish influence. As well as having a Spanish manager, the goalkeeping coach Xavi Valero, and the physiotherapist Víctor Salinas are also Spanish. There are five Spaniards in the current squad and twelve players have been brought to Liverpool directly from La Liga.

Liverpool's longest standing rivalry is with fellow Merseyside team Everton, against whom they contest the Merseyside derby. This stems from Liverpool's formation after a dispute with Everton officials and the owners of Anfield, which was the ground Everton were using at the time. Religious differences have been cited as a division, though both teams stem from a Methodist origin, undermining the notion of a Catholic–Protestant split.[52] The Merseyside derby is usually a sell out fixture and tends to be a scrappy affair; it has had more red cards than any other fixture in Premiership history.[53]

Liverpool also have a significant rivalry with north-west neighbours Manchester United. This is mostly due to the success enjoyed by the two clubs and the geographical proximity of the two cities. Liverpool and Manchester United are the two most successful teams in England, both with large international support. Liverpool dominated the 1970s and 1980s while Manchester United dominated the 1990s and the early 2000s.[citation needed] Usually the matches between the two are played at midday both due to media (TV) interest and to discourage fans from drinking before the game.[citation needed] The conclusion to the film The 51st State, in which lead character Felix DeSouza (Robert Carlyle) is a fanatical Liverpool supporter, centres around a match between Liverpool and Manchester United at Anfield.

On July 11, 2007 it was announced that Liverpool would launch a TV station, LFC TV, on Setanta alongside other Setanta club channels such as Rangers TV and Celtic TV. The station, which launched in September, shows delayed coverage of every Liverpool match as well as archived matches and other features.[54]